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The eBook Series

Switzer's guide to getting it right.

Success Stories


Standing out from the crowd

At the heart of every truly memorable brand or business has been a unique marketing strategy that makes the operation stand out from the crowd. US marketing... more >


What's Hot


You get what you give

How to get tongues wagging at your company's main event. more >

Business confidence dips – don’t wonder why

Business confidence dipped in September but you shouldn’t wonder why. more >

Recruiting the right people

Recruiting the right people who are an ideal culture fit is at the core of successful businesses. more >

“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.”
(Henry Ford)

Your Business

You get what you give

PR can be a great marketing tool for your business as long as it’s done correctly. Just about everyone in the media caper has a time in their working week when they have to sort out the subject for their column, radio segment, or whatever. I remember when an idea came from a plate in a drawer in my kitchen!Don't worry – this was not a domestic tale of woe. No, this one was all... more >

Business confidence dips – don’t wonder why

Recruiting the right people

Come out and play

How to value a small business

All systems go

Level 5 leadership

Innovate or perish